Successes

   client success stories...

A newly independent company, with 8,000 employees, builds its own digital marketing cloud and CRM systems from scratch.

We (Avant Avenue) created a plan for launching a marketing automation program that entailed implementing Oracle Marketing Cloud along with other CRM solutions. We incorporated the strategic elements of the solution used at Symantec, but customized for the new business. As a result, "the company" went from having no marketing automation or integration to possessing a fully functional solution that integrates sales and marketing, and this also enabled "the company" to build and implement a marketing strategy under its own name.

An IT solutions provider, struggling with lead management, aligns their sales and marketing teams with a better lead flow system.

We (Avant Avenue) integrated Oracle Marketing Cloud (OMC) with Oracle CRM OnDemand (CRMOD) to improve sales and marketing alignment and enablement. Leads and data now flow between OMC and CRMOD, ensuring that marketing and sales are on the same page. "The company" now has a way to measure the effectiveness of a campaign from marketing outreach to closed sale.

A prominent investment management company improves lead quality and funnel velocity with Oracle Marketing Cloud

We (Avant Avenue) created an overall lead management process to nurture, score, and create leads in the CRM system, and enable "the company" to track funnel contribution and velocity and create a support structure for campaign creation and management. With this framework, "the company" was able to streamline processes and reduce the time needed to create and execute campaigns, improving overall lead quality.